Hoodie Week 2016
Hoodie Week was invented to sell more hoodies. Kind of like Valentine's Day was invented to sell stock images of cupid. The Instagram-only campaign turned likers into buyers, and helped boost sales during a traditionally slow period.
10 Days of Giveaways
To bring as much attention to our Instagram in the days leading up to Black Friday, we created 10 days of giveaways. Each day we'd give away something great from @belovedshirts. People really got into it, and our Black Friday sales boomed. These are the videos we made to announce the winners. Videos filmed and edited by Jamie Robison.