Get more Instagram followers.

Creating content and managing the Instagram for a soccer brand based in Huntington Beach. Started with just 350 followers.

Heroes and Hooligans campaign

Using clips from the weekend's games, I create videos showcasing the heroes and hooligans of soccer. These videos help establish an identity for the brand, and are popular, driving awareness for the account through organic tagging. 

He makes it look so easy. #Madrid #hero #cr7

A video posted by Heroes & Hooligans (@heroesandhooligans) on

And then there was this: Diego Costa rolling back onto the field. #hooligan

A video posted by Heroes & Hooligans (@heroesandhooligans) on

Bale. Boom. #hero

A video posted by Heroes & Hooligans (@heroesandhooligans) on

Summer of football.

To promote our newest collection, I created a weekly digest of tournament highlights to engage with our audience of hardcore football fans.